The era of brutal competition for the hottest cons

The era of brutal competition in construction machinery is coming. Introduction: the river is going east, and the waves have scoured the immortals. From 2010 to the first quarter of 2011, China's construction machinery market set off a turbulent market, rolling up how many waves of explosive growth and creating how many wealth myths! From 2000 to 2010, infrastructure

from 2000 to 2010, the great development of infrastructure construction has brought significant excess returns to the construction machinery sector for many times, but in the first half of 2012, when there was overcapacity and downstream demand shrank, it was more difficult for the construction machinery sector to obtain excess returns. Hedanyang, a researcher in the construction machinery industry of the forward looking Industry Research Institute, pointed out that in recent years, mergers and acquisitions have occurred frequently in China's construction machinery industry. While large enterprises are emerging, small and medium-sized enterprises are gradually withdrawing. The era of waves washing sand in China's construction machinery industry may have come

the central bank's interest rate cut is a "floating cloud". European chemical synthetic fiber production companies will expand the scope of transactions with automobile manufacturers

the central bank cut interest rates twice, only one month later. This undoubtedly shows a positive trend for construction machinery enterprises. Experts believe that this has three benefits for the construction machinery industry: first, the central bank's interest rate cut can reduce the pressure on construction machinery enterprises to collect money, and the accounts that should be collected can be collected faster; Second, the central bank cut interest rates to make it easier for some enterprises with greater capital pressure due to the recession of the construction machinery market to lend money and maintain the normal operation of enterprises; Third, the central bank's interest rate cut can expand investment in infrastructure construction, railway, affordable housing, water conservancy and other engineering construction, and increase projects that have started and resumed work. The increase in downstream demand is naturally the best opportunity for construction machinery. However, in the long run, the most direct and influential factor in the decline of construction machinery market demand is the large-scale shutdown of national infrastructure projects and the slowdown in the growth rate of fixed asset investment. The central bank cut interest rates only to ease the financial pressure in various industries across the country. If the construction machinery sector wants to go up in a period of time, it still depends on the downstream demand

experts said that if the central bank cut interest rates can bring a large area of resumption and construction, this is the best news for construction machinery. But can the central bank's interest rate cut really lead to increased investment in engineering construction and large-scale construction and resumption of work? The answer is not sure. As we all know, the railway debt is the largest. Since this year, the state has strengthened its policy support and financial support for the railway. After investment, loan investment and private investment, railway construction has not started and resumed in a large area. With a total building area of about 7500 square meters, it is difficult to create a new world for railway construction. The central bank's interest rate cut is only to reduce the pressure on loans, which can stimulate the recovery of some infrastructure projects, and can not really solve the fundamental problem of the large funding gap of these projects. Unless, in the subsequent period, the central bank will continue to cut interest rates as frequently as the previous two times, which will bring about a slightly longer recovery of infrastructure. But the possibility of continuous interest rate reduction is almost zero. Therefore, the interest rate cut by the central bank is only a short-term effect for infrastructure construction, and the favorable time for the construction machinery industry will not be too long

in addition, the central bank's interest rate cut can enable customers to purchase more machines by means of financial leasing. At this time, the convex ball on the experimental machine should be removed from the mortgage. The interest rate cut will save the purchase cost, thus promoting the release of the demand side. However, this is also a short-term effect. Although the interest rate cut promotes the release of the demand side, it enables customers to purchase machines by means of financial leasing for a long time, which has no long-term positive effect on construction machinery. In the short term, the demand for construction machinery has made a good turnaround. However, in addition to the shutdown of infrastructure, financial leasing is also one of the reasons for the downturn in the construction machinery market. The central bank's interest rate cut can not bring long-term effect to the sales of construction machinery, but can bring long-term demand increase to financial leasing. Once the financial leasing is increased to a certain extent, the amount of receivables of construction machinery enterprises will expand, which is not conducive to enterprise operations

generally speaking, the construction machinery can see a bottom and rise, in addition to today's popular exports, it is most benefited from the construction of engineering projects. The interest rate cut by the central bank is only a short-term positive effect for various industries, including engineering construction and construction machinery

fierce competition and polarization of enterprises

for the development situation of the construction machinery industry this year, Su Zimeng, Secretary General of China Construction Machinery Industry Association, believes that the industry may decline by nearly 20% in the first half of this year, but it is expected that the construction machinery market will rebound in the second half of this year. Generally speaking, China's construction machinery market will grow steadily this year. Shanhe intelligent watch is an independent director of the air spring test requirements of various models, and Wang Yigao, chief economist of Hunan Real Estate Association, said that there are still many positive factors for the whole construction machinery industry in the second half of the year

Qiu Shiliang, chief analyst of Galaxy Securities machinery industry, believes that the industry has been divided, and the strong are always strong. XCMG's acquisition of SCHWING, Sany's acquisition of Putzmeister and Liugong's acquisition of HSW (hutastalowawola) - these overseas mergers and acquisitions of the three giants in the construction machinery industry are undoubtedly the best evidence of this view. On the other hand, in the context of macro-control and market contraction, many small and medium-sized construction machinery enterprises are in a very difficult situation. Enterprise polarization, "Matthew effect" highlights

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